It seems the use of these three letters; h, o, and w, when formed into the simple word "how" has conjured up some serious legal action. Who owns "how"?
Chobani, you know the yogurt people - they come along and say, "HOW MATTERS".
Voila! A Mr. Dov Seidman pops up and says, "No, no, no. 'How Matters' is mine".
You've stolen my HOW
And I want it back now
Not with green yogurt
Blue or even PINK
Not wrapped in cashmere
Or even in MINK
Give me my word
And give it back NOW
The ways I can count If you want me to show HOW